The 2014-2015 annual report on China’s digital publishing industry show in 2014, residents exposure to 58.1% that read digital, surpassed the traditional way of reading rate, digital reading is becoming the most popular way of reading. when reading encounters Internet, what is the next outlet, and another showdown between screen and paper? Of rapid technological change on the Internet today, we are reading the spring or winter? At the junction, and nobody knows what will happen the next moment. Perhaps, as Dickens put it: “this is a good time and also a bad time. ” In the fifth book reading Forum, Beijing, China, one of the “read on Internet” Forum, guests gathered in one from industry-related fields to discuss the mobile Internet era and future path of China’s development of digital reading. Now we also pay more emphasis on the printing quality of the reading books, so Epson printheads and other brands are always our first choices.
Mobile Internet, mobile phones, computers, tablet computers are becoming the carrier and paper books read alongside. Also because of its obvious advantages such as easy and fast, more and more people, especially young people choose electronic reading. And the global report on digital reading displays, in 2014, the Chinese books total more than 1.4 billion copies, 3.22 per person on average, phone reading cost 16.47 yuan per capita. The age of the Internet, what kind of change and revolution on reading ?
“I think mobile Internet for reading has 4 changes, that a user groups demand changes, content lifecycle for shorter users themselves in the evolution of growth and integration of the cross-border integration continue to bring new and breakthrough. “In this regard, the Palm reading Technology Corporation founder Zhang Lingyun recounting his own thinking. He in Palm reading, for example, created 7 years ago, when user’s reading capital is “$literal”, and now reading the main is, “after 85″. User groups change means that it needs to read the product is also changing. Consumption cycle to shorten the whole content creation chain brings changes. According to Palm reading for its multi-year user tracking analysis shows that a lot of users in their reading tastes are also growing. Not currently reading products in competition, but competition between different categories of APP users, “future reading combined with audiocassette and video will become more and more important. ”