Digital fabric printing is “probably the greatest innovation of 21st-century fashion,” Christina Binkley declared in the Wall Street Journal. The “vastly improved digital printing technologies allow designers to innovate while beefing up their brands,” she said. For Binkley, the printing revolution means that the textiles print isn’t just the new big thing, but is becoming more important and more recognizable than the logo in the branding of fashion companies – whether it’s Prada, Pucci, or Jil Sander.
“Before the advent of digital fabric printing” the average designer “couldn’t take an idea – whether it was a custom design for your dress, or a photograph or a painting – and put it on to fabric,” she says, “because you had large yardage minimums that had to be met for rotary or flatbed screen printing. And you had a whole process in between about how do you get that image engraved to be printed onto fabric?”
Digital printing offers rapid results – an advantage which can be crucial in today’s fashion market, and which cannot be achieved with silkscreen or rotary screen printing. Digital textile print, especially using Epson 4880 Printhead can make possible the accurate reproduction of a wider range of imagery without the need for colour separation, from photographic effects to the exact rendition of historical reproductions. It enables design and colour changes to be made spontaneously, and for subtle and complex details to be printed with greater ease than conventional printing methods.